Every SaaS platform eventually needs partner integrations. And every platform learns the hard way that point-to-point integrations don't scale.
The problem with point-to-point
Partner A wants webhooks. Partner B wants a REST API. Partner C wants events in a Kafka topic. Partner D wants... well, they're not sure yet, but they need it by Friday.
Each integration becomes a custom project. Your engineering team spends more time building integrations than building product. Sound familiar?
The event transport approach
Instead of building N custom integrations, build one: emit events to a transport layer. The transport layer handles the rest.
With Queuey, the workflow looks like this:
1. Your service emits events to Queuey using a simple HTTP API 2. Queuey stores and routes events based on configurable rules 3. Each partner gets events in their preferred format and protocol
Per-partner configuration
The real power is in per-partner customization without code changes:
- Protocol: Webhooks, REST polling, WebSocket, or MCP
- Format: JSON, XML, Protocol Buffers, or custom transformations
- Filtering: Each partner only gets the events they care about
- Rate limiting: Protect partners from event storms
- Authentication: OAuth, API keys, HMAC signatures — per partner
Onboarding in hours
When a new partner joins, you don't write code. You configure a routing rule. Define what events they should receive, in what format, to what endpoint. Deploy. Done.
We've seen teams go from "first conversation" to "events flowing" in under 4 hours. That's the power of a proper event transport layer.